T.H.E. Journal recently ran an article by Scott Aronowitz touting Discovery Communications new initiative "Be the Future" in response to President Obama's call to education action.
Science education promises to be critical to American competitiveness on the world stage in the 21st century, and President Barack Obama recently delivered a call to action to promote science literacy and to encourage student interest in the sciences and technology. Discovery Communications, in keeping with its commitment as a leader in science-related programming and education, has announced a long-term initiative known as "Be the Future."
The "Be the Future" Initiative will rely on two Discovery properties, Science Channel, a cable television network dedicated entirely to exposing viewers to the wonders of science and nature, and Discovery Education. The company will also partner with satellite TV giant DirecTV and Siemens, a standard bearer in technology research, development, and manufacturing, to bring all planned components of the multimedia initiative to fruition.
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